Nike – 11 Moves Ahead.

Identity design and motion graphics for the '11 Moves Ahead' campaign, featuring Alexia Putellas’ first Player Edition Boot and the unveiling of her official logo.

Positioning Alexia as the Grandmaster of chess, the most powerful player on the board, always several moves ahead and in complete control of the game. The campaign draws on her status as the Queen, La Reina, portraying her as a visionary who is not only mastering the game, but paving the way for future generations.